Reference 2020 – conception and design of explanatory videos – non-profit sector

Texting, conceptualizing, designing and speaking of explanatory videos

The challenge:
Our everyday life is becoming more and more complex and the increasing flood of information overwhelms many. A message should be conveyed in a simple, graphic and barrier-free manner in order to be able to reach as many people as possible.

The benefit for the customer:
Understanding the content is much easier thanks to the clear sound, image and text combination. The simple, high-contrast drawing style and the simple choice of words make it even more pleasant and understandable. In this way, the customer reaches a larger target group because the message is understood.

The way there:
We sat down with the customers to work out the objective. Then a text was created, of course with correction options. With high-quality graphics, we created animations that fit the story of the message to be conveyed. After the customer gave us his “okay”, the text was professionally recorded. Then the subtitle track was created. The end product is an explanatory video that enables many people to better participate in important topics.



  • Conception
  • layout
  • Texts
  • Voice recordings

Not for profit

Technology used:

  • Adobe Illustrator
  • Premiere Pro
  • Audacity
  • Simpleshow Videomaker

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