Reference 2017 – Usability and UI Design – Industry Hand

Improving the shopping experience of a store website for technical components through UX conception, IA prototype and UI design.

The challenge:
In the existing store, users found it difficult to find their way around and important information was not found. Instead of desired purchases, the exit rate was quite high. In addition, the entire product looked old-fashioned.

The benefit for the customer:
With the help of a completely new concept and a modern design, the user is offered a simple software. As a result, the user quickly finds his way around the store and enjoys using the product.

The way there:
The entire shopping experience was rethought via a correct usability process starting from the user’s starting point and context. Based on personas, a prototype was developed that meets all the principles of good usability, both technically and in terms of design. This formed the basis for a significantly improved UI design, which was designed responsively for smartphones and desktop PCs.



  • UX Concept
  • responsives Web-Design
  • Icon design of over 100 icons
  • Control set design
  • Style guide for the HTML developers


Technology used:

  • Word / Powerpoint
  • Balsamiq
  • Adobe Illustrator

Interested in improving user expirience for your product?


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