Design and conception of the online marketing for the new information platform Familie-und-Beruf.online.
The challenge:
Online marketing, as advertising, is based solely on the medium of the internet. We wanted to address people in Dresden and later in the whole of Saxony in a target-group-specific way and encourage them to use our platform.
The benefit for the customer:
By using online marketing, different target groups are reached simply and easily. The number of users has risen sharply since then.
The way there:
We conceptualised and designed search engine marketing, banner advertising, email marketing, affiliate marketing, a project website and social media marketing.
Year:
2019
Performance:
- Design
- Concept
Branch:
Non-profit
Technology used:
- Adobe Indesign
- Adobe Photoshop
- Adobe Illustrator
- Adobe WordPress
