Reference 2019 – Design and conception of a social media advertising campaign – Retail sector

Design of a social media advertising campaign for a large distribution of gastronomy-relevant goods

The challenge:
The implementation of 8 different scenarios as storyboards for social media campaign in different styles.

The benefit for the customer:
Through the resulting social media campaign, brand reinforcement is achieved, which leads to higher popularity and thus more sales for the customer.

The way there:
We developed ideas on various helpful gastronomy-related topics to directly address the target group. For example, topics such as upselling through the use of well-known brands or offering different payment options as well as integrating food trends into the menu in order to keep up with the times and increase sales through very simple means.
These ideas were the basis for 8 scenarios, which are to bring the gastro tips closer to the target group as small film sequences. We then implemented the ideas as storyboards in various styles using Illustrator and Photoshop.



  • Design 8 Storyboards
  • Conception advertising measure


Technology used:

  • Adobe Illustrator
  • Adobe Photoshop

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