Why print at all?
Online marketing is gradually outstripping print media because most target groups are increasingly focusing their attention on the Internet. That’s why the question is quite justified – Why print at all?
Two factors are important for the success of print advertising:
- Target groups dependent – Also reach older target groups who are on the move on the Internet but perhaps less on social platforms. Also e.g. offices and authorities are to be reached better on the paper way or direct contact than over on-line marketing.
- Positioning in the environment – Flyers etc. also have the advantage that you can place them very precisely to pick up the people where they are exactly concerned with the problem for which we offer a solution.
The target group and positioning therefore need to be well thought out.
Combine across channels
Important, one must arouse interest and offer further information by e.g. QR code. Digital advertising then serves to deepen customer interest.
An example
Our project “Family and Career” is an information platform that we have developed as an app, software and website. The solution deals in the broadest sense with the compatibility and the surrounding of work and family life.
Project website: familie-und-beruf.online
In addition to the design, concept, content and development of the solution, we also had to consider a marketing concept. This includes extensive advertising measures on the web as well as an area in print.
Products we design for you:
- Brochures
- Flyers
- Business cards
- Roll-ups
- Posters
- Announcements
- And more
